Advertising Creative: Coco Chanel Gabrielle Perfume

MEDIA: DSLR Photography, Adobe Photoshop, Squarespace

DESCRIPTION: Class Project: In my Advertising Creative class for the fall 2020 semester, we worked with the client Coco Chanel to create a unique advertising concept to promote the Gabrielle perfume. We named and created an imaginary flower and built a website around its mysteries detailing its origin, how it makes those who wear the perfume feel, a fantastical story about who discovered it, and its distinctive smell. We directed two photoshoots and pitched our flower concept to the marketing team at Chanel at the end of the semester.

TEAM: Amy Metzinger, Hattie Tharrington, Caroline Moore, Savannah Cole

LOCATION: Chapel Hill, N.C.

TIME: Fall 2020