https://www.amylmetzinger.com/blog daily 0.75 2024-02-20 https://www.amylmetzinger.com/blog/easy-habits-to-boost-your-creativity monthly 0.5 2024-12-09 https://www.amylmetzinger.com/blog/earth-day-2021-designing-sustainably monthly 0.5 2024-12-09 https://www.amylmetzinger.com/blog/the-ideal-time-to-be-creative-is-when-youre-tired monthly 0.5 2024-12-09 https://www.amylmetzinger.com/blog/modern-day-shoeboxes-how-i-collect-inspiration monthly 0.5 2024-12-09 https://www.amylmetzinger.com/about daily 0.75 2024-12-13 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/347352a7-c81f-47b6-9942-85079fa13fdf/amy-l-metzinger-about.JPG ABOUT - I can pinpoint when I realized my passion to a specific day in third grade - on the same day I was nearly sent to the principal’s office. Growing up, my childhood dream job was to be an artist, and at the age of 8, I started selling artwork to my classmates out of my lift-lid wooden desk. But while my impulsive entrepreneurial venture may have been quickly discovered and prohibited by my teacher, my creative drive was not extinguished, but stoked, and has only remained and grown with me since. My work history combined with my education at UNC-Chapel Hill has led me to collect a wide breadth of experience across different industries on both the client and agency sides. While my educational background in advertising and marketing has helped me develop the strategic acumen to uncover insights and ideate innovative marketing campaigns, my work experience and passion for art and design have pushed me to nurture the skills to create equally beautiful and actionable visual solutions. Over the past few years, I’ve been fortunate enough to flex my creative muscles in several exciting spaces - including sports, public service, healthcare, and most recently, fashion and lifestyle. I graduated from the Hussman School of Journalism and Media at UNC-Chapel Hill, where I studied Advertising/Public Relations, Graphic Design, and Studio Art. Now I work as the Senior Graphic Designer for a women's luxury boutique franchise, supporting over 60 store locations across the United States. I believe that collaboration is at the heart of the highest level of creativity, and strive to foster a welcoming workspace, leading with empathy. I am a proponent of lifelong learning and am currently enrolled in Google's UX Design Professional Certificate program -- learning how to create wireframes and prototypes, as well as expanding my skillset with Figma. https://www.amylmetzinger.com/work daily 1.0 2024-09-24 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/881ec9a3-97f4-43fb-8fd4-46dd0bc1e6e7/design-headshot-for-site.jpg Work DESIGN https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e423c849-d602-42c0-a987-07acba48ea10/photo-headshot-for-site.jpg Work PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fdfcf086-d200-4d81-a1a2-a6dea9dfef82/art-headshot-for-site.jpg Work ART https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fee179a6-8fb5-468a-a490-780c2d4fb61c/blog-headshot-for-site.jpg Work https://www.amylmetzinger.com/art daily 0.75 2024-12-09 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/06191cec-d893-49c3-a194-dfede5391b61/465799505_10162632794989175_6712893344238316875_n.jpg ART https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/173c8635-6272-4b8f-9f43-e31de9392561/466394454_10162632738449175_6449504722395461538_n.jpg ART https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3f284770-36c0-4cd5-876a-dd6367290d45/Screenshot+2024-12-09+at+1.25.16%E2%80%AFPM.png ART https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e47b206b-f3b1-4c95-bff3-4d918f1afb23/IMG_6468.JPG ART https://www.amylmetzinger.com/photography daily 0.75 2024-12-09 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1617001138812-UA42NF1BFDCUXU4RO81K/Metzinger-Detail-0691.jpg PHOTOGRAPHY - The Box Project How do you make a plain, brown 12x12x12” box (arguably one of the most mundane objects) look intriguing? Exploring the six key characteristics of photography as defined by John Szarkowski by means of a cardboard box. A study exploring subject, detail, framing, time, vantage point and light. https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1c982862-12d7-409f-9ea0-222a2fa0e64d/Metzinger_edit-1010820.jpg PHOTOGRAPHY - Subject Study: Doors, Windows + Mirrors What are the the properties of doors, windows and mirrors that we associate with the human experience? Uncovering the symbolic meanings and themes behind three subjects, utilizing the power of vantage point to vary composition. https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/46a5e354-2072-4c16-ab7d-b5a1ecf9b1eb/7F352A17-1224-44DE-BF4E-F3F014D613BC.jpg PHOTOGRAPHY - OBSERVATIONS FROM THE Oregon Coast Travel feature from a week spent driving up the Oregon coast with my family. https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/37edb33d-724f-4d36-9930-7ae8434e767c/2145F9F1-B1C7-4FE0-88B6-34094E43B61B.jpg PHOTOGRAPHY - Capturing the Canadian Rockies Travel feature from a week spent in Banff and Lake Louise with my younger sister. https://www.amylmetzinger.com/work/photography/subject-study-doors-windows-mirrors daily 0.75 2021-03-29 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9d438a0d-daa3-4039-a3a5-e016563f4b85/Metzinger_edit-1020007.jpg Subject Study: Doors, Windows + Mirrors https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/51c7ed3d-6230-49f5-b97f-4f394ff761ee/Metzinger_edit-1010675.jpg Subject Study: Doors, Windows + Mirrors https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/01854699-0aa6-4693-b47d-5d9e48183f16/Metzinger_edit-1010661.jpg Subject Study: Doors, Windows + Mirrors https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e65468d4-6864-4823-a187-233a95e1455d/Metzinger_edit-1010072.jpg Subject Study: Doors, Windows + Mirrors https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/0f78cd90-f07d-466a-84fd-d60f2cce093a/Metzinger_edit-1000996.jpg Subject Study: Doors, Windows + Mirrors https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/6f4d9085-8129-408f-accc-a11b4e3e6c12/Metzinger_edit-1010820.jpg Subject Study: Doors, Windows + Mirrors https://www.amylmetzinger.com/work/photography/the-box-project daily 0.75 2021-03-29 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/85431e9b-4ecb-4566-8896-b007d5fbb17d/Metzinger-Detail-0691.jpg The Box Project https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/881fbfd6-327e-44c4-8dc4-8e161e2184e7/Metzinger-Frame-0138.jpg The Box Project https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/528da8be-da4c-4506-a706-35de4d906b5e/Metzinger-Light-0886.jpg The Box Project https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/b7815cfc-c85b-4bd1-aade-c9984fedd541/Metzinger-Thing-0337.jpg The Box Project https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/0377bf1f-6f73-49a8-a5b1-f320981f3a9b/Metzinger-Time-0393.jpg The Box Project https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f939fd39-b417-47f2-8e05-543a360446e7/Metzinger-Vantage-0164.jpg The Box Project https://www.amylmetzinger.com/work/ad-pr daily 0.75 2022-08-26 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1617146793169-4COTS58JTUGSO6EU58RI/mood-board-imperatrice.jpg AD + PR - Advertising Creative: Coco Chanel https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1617146876612-OLNIZSFN8HKX63JB40MV/website-background-04.jpg AD + PR - PR Campaigns: Fox Sports’ FS1 studio channel https://www.amylmetzinger.com/work/ad-pr/advertising-creative-coco-chanel daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/663d9ffe-60f4-4120-aa89-fa7de8bc4109/Imperatrice-4.jpeg Advertising Creative: Coco Chanel https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3bdfb987-2e77-4261-975e-a12d1badc443/Imperatrice-5.JPG Advertising Creative: Coco Chanel https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/938e4d5d-c297-496d-b3d4-2ad9087caf70/imperatrice-1.jpg Advertising Creative: Coco Chanel https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1a74c3ff-9e5e-42d4-bca2-34dc5b5c2643/Imperatrice-2.jpg Advertising Creative: Coco Chanel https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/262bf94b-3132-4ff2-ae45-89456cd73ca5/Imperatrice-3.jpg Advertising Creative: Coco Chanel https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/69b7cd5a-8722-44f1-b157-b4e084b04c8d/Imperatrice-6.jpg Advertising Creative: Coco Chanel https://www.amylmetzinger.com/work/ad-pr/pr-campaigns-fox-sports daily 0.75 2021-03-30 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1617147456957-QH7SEYVINGAGH748BA6Z/mockup-for-report.jpg PR Campaigns: Fox Sports - Deliverables Background/audience research: Included extensive PEST/SWOT analyses, literature review on audience demographics as well as competitors, ideas to be pretested, 15+ interviews, 2 focus groups, and a survey (200+ responses collected) Developed (and met) realistic objectives, strategies, tactics and evaluation plans: Included a tiered, multi-strategy approach, a media list, timescales, budget, and specific evaluation metrics Produced a portfolio of supporting materials: Included a campaign logo, Instagram/Facebook mockups, and shareable story graphics. I also designed our final background/audience research report, as well as final campaign report in InDesign for our client Designed and delivered a pitch deck: This was presented to Fox Sports executives at the end of the semester via Zoom https://www.amylmetzinger.com/work/photography/the-infra-ordinary daily 0.75 2021-04-13 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f988f286-b793-437b-97da-dd0d35342e4f/Metzinger-Infra-Edit-1020485.jpg The Infra-Ordinary https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/64b0d2ef-96b7-4a0c-85af-0e2db928429b/Metzinger-Infra-Edit-1030625.jpg The Infra-Ordinary https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c6c6d251-eb24-4870-b42f-72bcf9ae4c30/Metzinger-Infra-Edit-1020959.jpg The Infra-Ordinary https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/53121d0a-c2f8-4819-93ff-0dc416efbeec/Metzinger-Infra-Edit-1030161.jpg The Infra-Ordinary https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/4143d96d-8884-40e2-ae7c-92ac6b5be144/Metzinger-Infra-Edit-1030261.jpg The Infra-Ordinary https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/aaef85a5-cfbd-4463-bb17-f1ec311d7b11/Metzinger-Infra-Edit-1030324.jpg The Infra-Ordinary https://www.amylmetzinger.com/test daily 0.75 2024-02-20 https://www.amylmetzinger.com/work/photography/travel-canadian-rockies daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e7c70b4c-fc7c-4134-b00f-59903c5aa808/5E88D4F1-75F2-4C80-8998-0A072FF51632.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/36c6833b-1f45-4d43-a292-a3caba23dd41/BE2DAFD5-6372-40CF-9FD1-F609D1E19420.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c0e31ff7-8f30-4d9d-9829-95293abfd13d/40B0CC60-9AC6-4EA3-B262-2643668B9A2A.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ca4f5a7d-2ff8-434f-9dea-74d026a906f6/2145F9F1-B1C7-4FE0-88B6-34094E43B61B.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/39b4c2ac-8881-4186-9e3f-50975e9133ba/9A1C4FD4-5FBF-4714-8F28-163A210B7882.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c8bcbf2f-3d9a-42f3-a87d-46ed94473451/9CA5115C-3783-495F-8988-DF18A9A0BF3E.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/85db471f-2259-4edb-97d2-9916c1b939e4/0EA7D0B7-574A-4004-829A-ADB444CBEED7.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/cd09f880-7b40-4ec4-8aa7-197d2fce6f28/77C46041-5892-4ECC-9501-EB350C305411.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fb26ae8a-d0be-4369-a6a6-e5c9d4a69fed/51BF12F3-EF84-4197-85D7-438710CC86BC.jpg Capturing the Canadian Rockies https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/48bc4fa6-c3db-4d39-8586-e06875cbadac/2A4126D6-7342-4744-ABC5-E477F0C62187.jpg Capturing the Canadian Rockies https://www.amylmetzinger.com/oregon-coast daily 0.75 2024-12-09 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/6c9f5b4e-9218-4687-bb0e-a93317872176/32ADE45A-1AC8-4AB0-8EFD-1F880A6D66CE.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a6acb8e3-04d1-4df3-9096-d520f947c684/2E7CCA61-A54C-474A-A83D-C0EB86D23F44.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e748e646-9e9d-487d-ac2d-e383f5ef17b1/21A232E4-F701-46A9-A702-BFD1CF99AA8C.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ff887170-0d38-4dbe-84ca-323dbac20f29/FDAB6001-5C0D-4971-B1AD-D625ABD0F080.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7cab9ef2-199d-450a-ae4a-6d28e8a37a0b/7F352A17-1224-44DE-BF4E-F3F014D613BC.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fbd329cc-c358-4e0c-8eca-3055615c927e/_1060531.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e75cdca4-a600-49fd-b4f6-7dec87877c38/31FDCB29-4715-4FE9-8126-86196880C2E6.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1096a866-1e16-49ef-ac69-eb415c51283d/63FF040C-5053-4508-BEBB-5BFD4E960F84.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9d9b2671-95e5-48cc-afbf-f1c450587486/95D61250-0B3F-4339-9497-D5FDC8BD1CB1.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/b6a68a54-9017-44fa-8e4a-62b1f685c525/A716FACB-D113-4917-B08C-A3183971DE4C.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/580d8f21-a066-42a5-800f-cafc9a9dd119/C835F4A5-81C1-40FD-9CCC-6949B93A3B41.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a4dd9b31-ac2d-4566-b932-f9488e6f561a/D5FA0779-61A6-4D1E-8469-53A5BB1EC09C.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fb2df0c0-cc12-4da8-b037-6cc8e07f140d/D7BD4FD9-74AC-41D2-B564-2D7AF4D8BBE1.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/eea11dee-ab8e-44fe-8146-27629cb8f89b/D452A6CD-A40D-4CBE-B4D4-B74308E4D503.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/651f6ca2-bb9c-4e7f-8a82-5e1be5ec52f5/F8B45AE0-B0B0-4C9E-B99C-F36C82E66B4F.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a89b68b1-db1b-4cb4-924e-a5381d609806/IMG_1701_VSCO.jpg Oregon Coast https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ff538fa7-14d6-478a-b895-f764eb9ccca0/EBA85F48-F789-430C-B6C5-81C1B9DD77E9.jpg Oregon Coast https://www.amylmetzinger.com/work/design daily 0.75 2024-12-17 https://www.amylmetzinger.com/work/design/infographic-pembroke-welsh-corgi monthly 0.5 2021-03-27 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616881548103-VVUZH3ADDPTNWMMGLOE2/poster_mockup-corgi.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi - Infographic Design: The Pembroke Welsh Corgi MEDIA: Watercolor, Adobe Photoshop, Adobe Illustrator DESCRIPTION: For this project, I chose to research and design a poster about the Pembroke Welsh Corgi dog breed, as my own dog (who has since passed) was a Corgi. As a designer with a background in studio art, I welcome any chance to incorporate traditional art mediums into my digital designs. For this project, I painted all the illustrations in watercolor before scanning and editing them in Photoshop. I then designed the infographic in Illustrator. LOCATION: Chapel Hill, N.C. TIME: April 2020 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616882388617-0BFN5DUQIKA6AJF37WMF/infographic-corgi-small-size.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1c97b01d-6246-4150-819d-4806531e389d/dog-and-queen-watercolor.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f8be05a3-d317-4221-ad57-70b357fd7581/corgi-types-watercolor.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/02c27ade-c8d5-4762-a48f-acef24f6a14b/injured-dog-watercolor.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/b040adaa-f779-4c43-886e-6280bcef3816/main-dog-watercolor.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/97fcab3a-9217-4401-8568-a462db875f1d/map-watercolor.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3e9c013d-2b72-4fd9-8ace-e0f58725a436/popular-dogs-watercolor.jpg DESIGN - Infographic Design: The Pembroke Welsh Corgi https://www.amylmetzinger.com/work/design/carolina-basketball monthly 0.5 2021-03-28 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616883268416-RG54POTKNUG0LUPTURL9/poster_mockup-basketball.jpg DESIGN - Infographic Design: Carolina Basketball - Infographic Design: Carolina Basketball MEDIA: Adobe Illustrator DESCRIPTION: For this project, I wanted to display my infographic skills within the sports industry. I chose to design a poster about Carolina Basketball, as I am a big college basketball fan and Roy Williams had just passed Dean Smith’s record for all-time career wins. I included two sidebars: one with a timeline displaying the two coaches’ relationship, and another displaying the top coaches in college basketball. LOCATION: Chapel Hill, N.C. TIME: February 2020 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616884190224-7S51F56V62GBWSAV0HZC/metzinger-infographic-carolina-basketball-smaller-size.jpg DESIGN - Infographic Design: Carolina Basketball https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5bf71c35-630b-4420-82c1-b0e78753ea53/metzinger-carolina-basketball-portraits-dean.jpg DESIGN - Infographic Design: Carolina Basketball https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/799d3587-3ed0-43f2-9593-503126d444be/metzinger-carolina-basketball-portraits-roy.jpg DESIGN - Infographic Design: Carolina Basketball https://www.amylmetzinger.com/work/design/email-design-monkees-franchising monthly 0.5 2024-02-23 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/4c0d78a3-4531-4da1-803a-c025533578dc/digital-emails-thumbnail-for-portfolio-site.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC - cross-channel Design: Monkee’s Franchising, LLC MEDIA: Adobe Photoshop, Adobe Illustrator, Adobe InDesign DESCRIPTION: Monkee’s Franchising, LLC: As the Senior Graphic Designer at Monkee’s Franchising, I oversee the creation of campaigns for 55+ independently owned store locations across all marketing channels, including digital assets for social media, email marketing, the web, and print. Leveraging data from Klavyio, I’ve honed my ability to create email campaigns that convert to positive revenue and resonate with the target audience. As the Senior Graphic designer, I manage and mentor a team of Graphic Designers/Assistants, pushing the envelope of creativity to reach an elevated aesthetic while maintaining a consistent and tangible brand identity. LOCATION: Raleigh, NC TIME: June 2021 - Present https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/efbe79ee-2f5d-4949-bf07-4d0ade2911ee/fall-preview-event.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f4c90198-13a8-403d-83db-dc6bd6c1ebbd/new-arrivals-bags-email-header.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/718cf96e-0920-4e7b-892a-16672913b689/the-great-drop-2-15.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/289df997-498e-40f5-9236-a2e1b01c46eb/vday-email-01-24-2.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/064dc780-ebd0-492b-bfdd-6bcb0c47e12e/marie-oliver-09-12-email-1.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fb67e15e-0dc5-437f-a711-d98eb0601bbb/party-on-the-patio-email.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/15b82776-c814-4282-8fb8-cbbcffce982e/new-arrivals-oliphant-web-2-21.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9ea9c50f-8818-4ba1-b357-075680bbd939/new-arrivals-sister-jane-11-23-email.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9e96d59c-24a8-4ed4-919b-0164c7fb5e49/fifteen-twenty-email-header.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/77ec9300-c356-4ffa-af7f-7906f357ccb0/new-trovata-arrivals-10-31-23-email.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/42473b15-d741-4ddf-98a5-004d3ef37c37/long-weekend-packing-list-email.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/850f269c-a7c0-49ac-9113-38ad87642db4/lbd-edit-email.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/11335359-706d-4c7b-9894-3d1628e0a278/fall-shoe-edit-email.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5bbd2130-cb5f-4928-adea-8d1c43312437/back-to-school-email.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/b9bae983-42fe-4d19-8d4a-6664f2c5d08b/under-200-email-3-23.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a9ccc89a-c3df-44a6-b1e9-664ee26339c4/best-dressed-guest-web-2.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/55392711-1940-4ca8-925c-3f09738de5e8/mille-may-23-email-1.gif DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c8a1a5f2-4a37-448c-8f76-8e238576e4c4/mille-may-23-web.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/95dc81e7-f40f-4248-a28e-ba1bf1d8d537/must-have-staples-ig-story.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/72c6dc10-7f66-4b22-b039-29edfb7517dd/gifts-for-the-minimalist-email.jpg DESIGN - Digital/Email Design: Monkee's Franchising, LLC https://www.amylmetzinger.com/work/design/raw-health monthly 0.5 2021-03-29 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616901430424-2RER9QM9YIA094PNAVSR/mockup-thumnail.jpg DESIGN - Digital + Motion Design: Raw Health - Digital + Motion Design: Raw Health MEDIA: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate DESCRIPTION: 1893 Brand Studio: As part of the graphic design staff at the 1893 Brand Studio, I was one of the designers for our client Raw Health. Raw Health is a health and fitness-oriented business that markets all-natural pain relief products. I created a variety of digital deliverables for the brand within their guidelines, including Instagram posts, stories, and ads; animated GIFs for stories; and bespoke lettering art. LOCATION: Chapel Hill, N.C. TIME: April-July 2020 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ee34d8db-64b9-4cd3-85ef-7d20238897aa/raw-health-relax.GIF DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/80f19711-b460-4e1c-b6e2-d327a9bbb141/raw-health-yoga-time.GIF DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/d7c3b231-c6d5-4d9f-b0c3-954e961281df/raw-health-workout-time.gif DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e5d15c24-f2ca-4935-8a92-3efed4b29132/raw-health-growing.gif DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/38112f95-a0e8-4ca5-991f-771d3a5f27ed/raw-health-living-my-best-life.gif DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fbef5329-c707-4398-8c55-1275b561d17a/yoga-story-raw-1.jpg DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c08aa164-94f0-469d-a3e4-3a2f8404968b/raw-health-mood.gif DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5f467360-75f8-44f6-813c-c16bb8490f30/yoga-story-raw-2.jpg DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/35457454-40ea-4cd0-8cb9-bf7cfe2eaa5e/raw-health-stay-safe.gif DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/433108ae-e439-4ba7-9888-ce6239e6255b/yoga-story-raw-3.jpg DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/dac91aa9-ed37-49f2-bfd8-5ce79175861f/raw-health-new-post.gif DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/2dfd9d9d-567d-470f-8345-46aa12902dac/yoga-story-raw-4.jpg DESIGN - Digital + Motion Design: Raw Health https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/59cc2b80-4894-4319-b66b-daa734cb74a5/raw-health-what-you-love.gif DESIGN - Digital + Motion Design: Raw Health https://www.amylmetzinger.com/work/design/reconnect-carolina-logo-digital monthly 0.5 2021-03-28 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616973975362-1YIJW24HNQ7AWMIXQ1ZS/mockup-thumbnail-reconnect-carolina.jpg DESIGN - Logo + Digital Design: ReConnect Carolina - Logo + Digital Design: Reconnect Carolina MEDIA: Adobe Illustrator, Adobe Photoshop, Adobe Rush, Procreate DESCRIPTION: Class Project: I worked alongside another student in MEJO 477 (Media Wars) at UNC-Chapel Hill to create the logo for our class campaign, ReConnect Carolina. The campaign goal was to reconnect the Carolina student body and alumni network to campus during the COVID-19 pandemic through a scavenger hunt, while also raising money for Feed the Fight. I also created social banners for our pages on Facebook and Twitter; Instagram posts; and a teaser campaign for Instagram to launch the campaign. Over the first three weeks, the account earned 222,000+ impressions across Instagram, Twitter, Facebook and TikTok. TEAM: Amy Metzinger, Katy Rice LOCATION: Chapel Hill, N.C. TIME: September-November 2020 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/de8c12e7-df47-49a8-b2f9-33d47be25bf2/reconnect-carolina-post-1.jpg DESIGN - Logo + Digital Design: ReConnect Carolina https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/8eb3a243-67a4-4f63-b737-0a2f3873e28b/reconnect-carolina-logos_dark-futuristic.jpg DESIGN - Logo + Digital Design: ReConnect Carolina https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/8cc41a90-6c20-4330-8bb9-9c7ab5e44179/reconnect-carolina-post-2.jpg DESIGN - Logo + Digital Design: ReConnect Carolina https://www.amylmetzinger.com/work/design/magazine-planet-b monthly 0.5 2024-02-19 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616959000936-ULRS2A3WJ12LNUTNOP9E/planet-b-magazine-spread-mockup.jpg DESIGN - Magazine Design: Planet B? - Magazine Design: Planet B? MEDIA: Adobe Illustrator DESCRIPTION: Class Project: In MEJO 484 (Infographic Design) at UNC-Chapel Hill, we designed a magazine as a class titled Planet B?. The publication provides an overview of the detrimental effects of climate change. I worked alongside another student in the class to research and design a spread about the animal species that are in danger due to climate effects. The entire spread was created following a style guide and in Adobe Illustrator. AWARDS: This layout placed second in the Magazine Spread category in the 21st Annual Society for News Design international student competition in May of 2021 TEAM: Amy Metzinger, Jojo Yang LOCATION: Chapel Hill, N.C. TIME: March 2020 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616960568184-V9Z80NH0IXC8BG7VE36I/planet-b-spread-01.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7c5177c5-6dd0-4063-adf3-4a36bd93d08b/planet-b-animal-details-03.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e939d557-6adb-4443-9fcf-ada6bd44bd7d/planet-b-animal-details-04.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5ec12828-788f-4a04-8c99-e1a5e3923107/planet-b-animal-details-05.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/8dfb06f6-0f74-4be1-9af2-0608a3a4a576/planet-b-animal-details-06.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/4e7467b4-92a8-4a8f-9bf9-9ca64a861bb7/planet-b-animal-details-07.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/acbf5f30-2529-479a-b276-6823e0e0eb9e/planet-b-animal-details-08.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3bc61678-ded3-4002-94fa-b5eed4723ce1/planet-b-animal-details-09.jpg DESIGN - Magazine Design: Planet B? https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3e86ec5b-94ed-437b-bd59-667f216bd486/planet-b-animal-details-10.jpg DESIGN - Magazine Design: Planet B? https://www.amylmetzinger.com/work/design/heather-eck-artist-branding monthly 0.5 2021-03-29 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1616976756884-70ZFXSZOMJWOL2Z49KPX/heather-eck-artist-branding-mockup.jpg DESIGN - Brand Design: Heather Eck Artist - Brand Design: Heather Eck Artist MEDIA: Adobe Illustrator, Adobe Photoshop, Adobe InDesign DESCRIPTION: Freelance: I was hired as a freelance graphic designer and brand stylist to create a full branding suite for Heather Eck Artist, LLC. I created a full branding guide; several logo iterations; a watermark; a business card, an invoice, a thank you card, and a stamp design; as well as Instagram highlight covers and email signatures for Heather’s business. Throughout the process, I researched extensively Heather’s target audience’s preferences to create a new brand feel that would grow her desired market. LOCATION: Holly Springs, N.C. TIME: June-July 2020 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e43447bf-3b46-4162-a41b-002dd456f725/business-card-heather-1.jpg DESIGN - Brand Design: Heather Eck Artist https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5c346ece-1eb4-456b-9b1d-f096ddf249cd/thank-you-card-mockup.jpg DESIGN - Brand Design: Heather Eck Artist https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/d2c53942-bd59-4320-93c3-4c6c632755ec/business-card-heather-2.jpg DESIGN - Brand Design: Heather Eck Artist https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7fd93a05-59ff-4724-861e-6f26653c94f9/business-stamp-heather-1.jpg DESIGN - Brand Design: Heather Eck Artist https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f4202163-b2b3-4995-a4d7-4647c0190adf/shopping-bag-heather-3.jpg DESIGN - Brand Design: Heather Eck Artist https://www.amylmetzinger.com/work/design/illustration-monkees-franchising monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a7f02bb3-20f2-46e2-9b75-8cc43c6357a4/thumbnail-store-drawings-for-website.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC - Illustration: Monkee’s Franchising, LLC MEDIA: Procreate, Adobe Illustrator, Adobe Photoshop DESCRIPTION: Monkee’s Franchising, LLC: As the Senior Graphic Designer at Monkee’s Franchising, I was tasked with updating the new store announcement campaigns to align with a more modern and clean yet timeless aesthetic. Using my background in studio art and illustration, I developed a process by way of hand-drawing the storefronts in Procreate and vectorizing them in Illustrator for versatile use across social platforms and in print. LOCATION: Raleigh, NC TIME: March 2022 - Present https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7f788205-cdfd-413f-af8b-c4a926c09ab3/store-15.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/b7c53abb-d514-420f-a81c-44d9fe1f76f2/Grand+Opening+Weekend+web.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ba54c9d0-c594-4f61-ad5a-4c83cbb521c7/store-11.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/59d65149-c755-42f6-a656-60d022c1d669/Grand+Opening+Weekend+IG+Story_.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/924e32f4-0c1c-4bdd-887c-1ab28193e043/store-6.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/731592eb-502d-4ce8-b64c-60e654ee509a/Grand+Opening+Weekend+IG+Post_.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/2651cea0-9fb7-46ea-a8f1-d255a107e56d/store-25.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/26702616-a9a4-4b46-90df-42479d44f05a/store-17.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/8692bae7-bb11-4655-a51b-9b3e5766ba43/store-22.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fa27c050-615c-4dbd-a3c9-0a32b5ad7088/store-26.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/18e65017-d5b5-46ff-a980-cd61c1c4d4ec/store-24.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/429055b7-f32f-4760-a8d7-7f67e6ae1c4b/store-23.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fd27bd69-4987-498f-81a9-1f882aaa44e8/store-21.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ecad47b5-e615-43bc-b05b-d3ff7e7fb862/store-20.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/2d8ccb77-7287-4193-93c2-4ef8fa1e8351/store-18.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/6e4f51a3-3a93-44d8-9131-c599d52296fd/store-19.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a972995b-2b25-489c-9bf2-acc6880b3c12/store-12.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ba663d2c-bc6f-4c40-9fa7-7c45ec5afe03/store-16.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7fd93dea-1e55-4724-8843-a3cc8ee0bcfa/store-14.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7d9d3c65-a461-4ec9-b9bd-87d8738f10b8/store-13.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/daa9204e-5b62-4392-9d3e-579da1de9ad5/store-9.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/092c7e24-6fd0-429e-b69f-7e71e59fdabc/store-8.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3e4c9966-4915-43c7-b2b9-33d2485c4b35/store-7.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/0a5800d0-a8a1-40d5-97b6-d9bdb29e2bbe/store-5.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/1a609dd6-a907-4b61-a8f5-353f0e95b471/store-4.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/90088418-e763-498b-b344-ffc881e58c0c/store-3.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9b01890f-e5fa-477a-9172-6e52e67dc113/store-2.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e7f72e5a-20e7-450e-a5c0-9c468608c69c/store-1.jpg DESIGN - Digital Illustration: Monkee's Franchising, LLC https://www.amylmetzinger.com/work/design/art-direction-monkees-franchising monthly 0.5 2024-02-19 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/b453cb36-d921-4d19-a8e8-ee4ddde9ff73/illustrations-thumbnail-for-portfolio.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC - Art Direction + Rebrand: Monkee’s Franchising, LLC MEDIA: Adobe Illustrator, Procreate, Adobe Photoshop DESCRIPTION: Monkee’s Franchising, LLC: As the Senior Graphic Designer at Monkee’s Franchising, I lead the challenging yet exciting project of directing an art rebrand for illustrations and iconography. Going beyond computer-generated icons and photography, my vision was to develop art that would tell the Monkee’s brand story in a unique, attention-grabbing manner, intended for use across several platforms, including corporate presentations, websites, promotional graphics, and social media. I developed an extensive style guide so that all team members could contribute artwork while retaining a cohesive and on-brand style. The result is loose, ambiguous; not precise, well-defined, or realistic. The use of color is intentional, with minimal color schemes to lend an abstract quality and less l shading, noise and dimension so as not to appear over-embellished or intricate. Colors are vibrant (more vivid than what meets the high in the real world), and complementary colors are frequently used to create a striking visual effect. Below are the illustrations and icons I personally created, and some sale promotions that I designed for franchisee owners. LOCATION: Raleigh, NC TIME: June 2023 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7de81416-c3ad-4284-b598-c2cff55b076c/illustration-39.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c07e44d3-1bdc-4555-b184-8f0518b55d8b/Copy+of+Better+than+Fireworks+-+GIF+Email+Option.gif DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3da282ad-89d9-429f-9a58-b1da77b1e88c/illustration-3.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/6391c227-7d1f-4f31-8847-a013abbc1ba9/Copy+of+Summer4+Email.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/cbbb7e2b-b439-41f8-916d-749dd9c84b49/illustration-27.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5ef8fb88-ac25-4a3b-87a8-dcef3ae9a2c6/Copy+of+Labor+Day+-+Email+Option+1+%28.GIF%29.gif DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e90e5ee9-393e-4c48-a7c4-c590c239269a/illustration-30.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/94806988-3eb8-4ef9-9691-29989c33b1c2/Copy+of+MD2+Sale+Banner.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7721185d-75f1-4fc0-a225-942e048911f0/illustration-4.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/08a46c5d-f47b-44a5-b345-bfacb66b0ce9/Copy+of+MDsale2+IG+story.png DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/df9ea3c4-7ef2-4092-af78-21fc3a724c7e/illustration-34.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f0f65d85-4f8f-422c-8393-8ea6802916d2/Copy+of+MD2+Sale+IG+or+Email.png DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/6921fe1c-86f4-4de8-b8b6-15e4ee7f2654/illustration-12.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/8f5f8fe6-ad21-4502-a477-85f3591f4612/Copy+of+Summer4+Web+Banner.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/09899b74-58ca-41a3-a600-5dd0e130c098/illustration-32.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/cb632f0f-3d52-4116-ae20-10b7f751b3e1/illustration-29.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/f36f0800-b147-437b-bd28-d08ebceb6e1e/illustration-31.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/82f47c28-a797-475c-84d0-09d2562b4a60/illustration-50.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/71067f31-54cd-4699-9cbd-4ee82f47d646/illustration-35.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9a6b55a4-c99e-43ac-a318-49b28e49c715/illustration-38.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ff9f6e8c-382f-4aa8-9045-4394a6c64422/illustration-26.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/d76da1e3-b2e0-4e80-91a5-92cbd965a837/illustration-19.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/d0d51ca6-50a8-49c8-a45f-411d19adf7ed/illustration-25.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/dd59642c-95c0-4dc6-acc1-3b45ef4861f3/illustration-22.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/19d7572e-b5bb-49c1-94dc-d60d7fb53968/illustration-5.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/0246a1fc-7684-49c1-b84a-e2913a931e70/illustration-23.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c164febb-6bf9-46d4-b41a-23fe6bc5acfc/illustration-17.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/70efcec2-5218-42c9-9b2c-506d6a642235/illustration-8.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/41786dd8-9848-44d7-8e8f-1bce558c9479/illustration-9.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/c634a15b-7128-40e7-aa1a-6212f556cbda/illustration-21.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7bd9b404-7ddc-49ca-acdd-7496667b31cd/illustration-28.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/963b4f52-db05-4fab-afe3-dae42b52a58c/illustration-2.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/5835050c-2f19-4750-91c5-2fd945d8e3a1/illustration-24.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/fca1aa09-1698-4d57-bc29-8674b6278c3f/illustration-20.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/2d84a9db-d1fe-4668-b9b2-2f148b202f57/illustration-18.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/dc97e73c-e2b8-4961-b3f6-562f3dd9a365/illustration-16.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/64fc0386-9675-4e9d-91bf-42a87b5635b9/illustration-14.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/48d9c214-607a-4336-a5a2-0b26f9ecf251/illustration-13.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ec8397c9-5546-4429-a764-eac4d9f00052/illustration-10.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/9c405cb3-011b-43d6-ba96-7a97a4adb971/illustration-7.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3205ddf4-ea56-45b0-be2d-a552116fc49b/illustration-33.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/76eb28e4-559c-4754-9a59-c9290331668e/illustration-6.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/7190ac04-77ed-460f-a2fd-6fb6b45d7fcd/illustration-1.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/0165a9d1-ac77-42ce-b252-b6c655384509/illustration-43.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3ea85d92-f2da-4625-9f6e-6e1a44ec31b6/illustration-40.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/e0d7621a-5411-485a-8aa8-eced34d90d27/illustration-53.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/ff7ae87e-f15d-4d75-857c-7b97769ea520/illustration-51.jpg DESIGN - Art Direction + Rebrand: Monkee's Franchising, LLC https://www.amylmetzinger.com/work/design/logo-design-monkees-franchising-retreat-2025 monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/6ecd6930-cf77-4b97-bfb5-9774c04f134d/THUMBNAIL.png DESIGN - Logo Design: Monkee's Franchising, LLC - LOGO DESIGN: Monkee’s RETREAT 2025 MEDIA: Adobe Illustrator DESCRIPTION: Monkee’s Franchising, LLC: As the Senior Graphic Designer at Monkee’s Franchising, I was tasked with creating a logo for the 2025 Retreat for store owners to meet and share their knowledge on how to run their small businesses. As 2025 marks the 30th year, it was also meant to be a celebratory logo to use on merchandise throughout the year. LOCATION: Raleigh, NC TIME: November 2024 https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/3858ffdf-4fe8-4d02-bc1a-6967947dfe3d/Screenshot+2024-12-17+at+12.15.30%E2%80%AFPM+2.png DESIGN - Logo Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/a0e22d24-9383-4a47-ba6d-f8aaa2a31ce7/alternative+logo.png DESIGN - Logo Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/40edcf42-b868-4c29-b907-4fd65b188dcd/Screenshot+2024-12-17+at+12.15.42%E2%80%AFPM+2.png DESIGN - Logo Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/33bc510a-b056-41d5-a7a9-913ddbacc5e5/retreat-logos-2025-06.png DESIGN - Logo Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/afd3f759-975e-402a-b587-9fca3cf5792b/Screenshot+2024-12-17+at+12.15.50%E2%80%AFPM+2.png DESIGN - Logo Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/22acf8c6-f309-45ab-a573-d01ef5a826d6/retreat-logos-2nd-round-02.png DESIGN - Logo Design: Monkee's Franchising, LLC https://images.squarespace-cdn.com/content/v1/601b14ca3fcf9169a6c39a3e/d3604cc1-b53a-4fbd-9413-37f98450106c/retreat-logos-2nd-round-01.png DESIGN - Logo Design: Monkee's Franchising, LLC